Hailee Steinfeld collaborates with director Sarah McColgan in the glossy monochromatic video for I Love You’s.
Simple in its concept, McColgan lays down her signature style across several fashion vignettes, focusing on fresh studio setups and minimalist art direction. Steinfield is a natural and thrives in the concept, switching between breathtaking beauty shots and thrashing, frenetic waves of emotion.
Sampling Annie Lennox’s No More I Love You’s, it’s a contemporary spin on a classic, matched by a poignant and striking promo.
Follow Hailee Steinfeld: