Miquela Sousa, better known as Lil Miquela, just released her new track “Automatic,” kicking off what is sure to be an exciting new venture for the multitalented enigma of the internet age. Lil Miquela, is a virtual influencer created by Los Angeles-based company Brud. The project began in 2016 as an Instagram profile. The account details a fictional narrative which presents Miquela as a sentient robot and model in conflict with other digital projects, while marketing a variety of brands, primarily in fashion. As a marketing tool, Lil Miquela has featured product endorsements for streetwear and luxury brands such as Calvin Klein and Prada. By April 2018, the account had amassed more than a million followers.