On May 2, 2025, Maroon 5 released their latest single, "Priceless", featuring BLACKPINK's LISA. This marks the band's first collaboration with a K-pop artist, blending Maroon 5's signature pop-rock sound with LISA's dynamic rap and vocals.
The track serves as a prelude to Maroon 5's upcoming eighth studio album, signaling a return to their roots with guitar-driven melodies. Adam Levine described the song as "just a guitar-based song," reconnecting with the band's early sound.
Accompanying the release is a cinematic music video directed by Aerin Moreno, shot on 35mm film in downtown Los Angeles. The video draws inspiration from the film "Mr. & Mrs. Smith," portraying a playful yet intense dynamic between Levine and LISA.
